Design Strategist

Design Strategist

Yvonne Lin

Yvonne Lin is design strategist and an expert at considering gender in developing compelling and functional solutions to complex design problems. She is the founder of 4B Collective, a collective of innovation experts who design to satisfy women, all 4 billion of them. She is also one of the founders of Femme Fen and Wondernik. As an avid skier and rockclimber, Yvonne painfully realized that the outdoor industry was falling woefully short of meeting the needs of female athletes. She quickly realized that was just an example, not an exception, of a much larger problem. Women are all too often misunderstood or ignored in the male dominated design and innovation industries. Yvonne found key weaknesses in how these industries approach design for women. She continuously develops tools to better understand and design for women.

She has designed numerous award winning and best-selling products, messages, and services for clients such as Nike, Under Armour, Lego, Hasbro, Proctor & Gamble, Pepsi, Nissan and American Express. She is the inventor on more than 20 patents. She was named a Master of Design by Fast Company. Her work has been featured in numerous publications including The New York Times, I.D. Magazine and GOOD. In addition, she shares her knowledge by writing for Fast Company and teaching at Parsons. Previously, she was an Associate Director at Smart Design. And, as a frequently on-the-go designer and mother of a 3 year old and an 11 month old, Yvonne has recent and vivid memories of pumping in unlocked supply closets, H&M dressing rooms, coffee shop bathrooms, coffee shop basements, taxis and sitting on a rock (behind a bush) in Central Park. Yes, it does suck.